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A new British campaign from Interflora for Mother's Day (which is in March in the U.K.) has almost an identical concept as last year's famous "World's Toughest Job" from American Greetings—but with a little twist.
This one is called "Hardest Job in the World" (that's not the twist), and it included a fake ad that ran Monday in the Times newspaper. Styled as a job ad, it said candidates must be willing to work 119 hours a week, be willing to learn on the job, be tenacious with impeccable time management skills, be on call 24/7, have unlimited patience and be calm under pressure.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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