Another Media Stunt Job Hunt With a Happy Ending

How many times can this work?

Another day, another resume billboard. Earlier this year, 24-year-old Adam Pacitti landed a job in media—which he describes as an “ultra competitive, cutthroat and slightly vacuous industry"—by spending some $770 on a billboard directing potential employers to a website about himself. It worked. After 60 offers, Adam accepted a position at KEO Digital. AOL Jobs caught up with him this week and parsed the strategy. Is this really a useful template for people looking for work? I mean, no one should have to spend that much money to get a company to look at his resume.