Another ad filmed from the POV of a vagina

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Commercials shot from the point of view of the vagina are becoming ever more popular. Last year, we had that Grey Amsterdam spot for GlaxoSmithKline's Lactacyd vaginal cream. Now, Cossette in Vancouver offers up this cinema spot titled "Eye of the Cervix" for the B.C. Cancer Agency and its Cervical Cancer Screening Program. At this rate the vagina will soon be a regular walking-and-talking character in commercials.

—Posted by Tim Nudd

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in