Anomaly is the envy of many in the agency world. It does innovative work, dabbles in product design, gets paid for results, and even comes up with neat buzzwords like “branded utility.” What’s more, one of its partners is Johnny Vulkan. What a name! There isn’t a category in Cannes for this yet, but Anomaly might have created the airline safety video of the year (above) for Virgin America. As Experience Curve points out, making the uber-mundane enjoyable is a great way for a brand to deliver on its promise of a great experience.
—Posted by Brian Morrissey