Anna Faris Pushes Kind Protein Bars by Reading Horrible Reviews of Rival Products

'I'd rather have my leg broken than eat this hyena crap'

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This is a real offer: Try a healthy snack that tastes like some combination of hyena crap, garbage, resentment and sawdust.

Bring it on, you say?

The marketer Kind feels confident that its new protein-packed bar is considerably more palatable than that. But you—the first 10,000 consumers to step up, that is—can be the judge.

Kind plans the dole out its product alongside competitor bars like Clif and Quest in what the brand has likened to a “Pepsi Challenge 2.0,”

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