Angels fall from sky for a whiff of Axe spray

Lynx (aka Axe in the U.S.) is making some big assumptions in this new U.K. spot for Excite body spray from BBH London. First, that it's the product's scent that makes angels drop from the sky. They could be falling through the holes that aerosols burn in the ozone layer. Second, exclusively casting supermodels as the angels is a pretty bold leap. It's commonly understood that angels are androgynous, so right away they're straying from convention.