Lynx (aka Axe in the U.S.) is making some big assumptions in this new U.K. spot for Excite body spray from BBH London. First, that it's the product's scent that makes angels drop from the sky. They could be falling through the holes that aerosols burn in the ozone layer. Second, exclusively casting supermodels as the angels is a pretty bold leap. It's commonly understood that angels are androgynous, so right away they're straying from convention. Which is fine, but what if you spray this Excite crap all over yourself and these little guys show up? Have fun being all hunky on your Vespa with that going on.
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