Andy’s mojo is rising for AmEx

One of our favorite tennis ads was Ogilvy & Mather’s American Express spot in which Andy Roddick goes shopping for towels, testing them by draping them over his head and sitting motionless, as though he were courtside. For this year’s U.S. Open, Ogilvy and AmEx have built a campaign around Roddick trying to find his “mojo,” which has deserted him—and is personified by a fun-loving guy who runs around New York, enjoying all that AmEx cardmember services have to offer.