And Now It’s Puma’s Turn to Brag About Usain Bolt

A little nation-baiting in Droga5 ads

All Usain Bolt-endorsed companies are exercising their vicarious bragging rights in the wake of the Jamaican sprinter's extraordinary triple repeat in London—winning gold again in the 100 and 200 meters and the 4×100-meter relay. We saw Gatorade's deathly new spot yesterday, Now, it's Puma's turn—with simple billboards and posters from Droga5 showing the world's fastest man draped in the Jamaican flag and the line, "And then Jamaica conquered England." The colonial reference is nice, although really it was the U.S. that Jamaica defeated in all three of those races. Credits below.

Client: Puma
Agency: Droga5
Creative Chairman: David Droga
Executive Creative Directors: Nik Studzinski, Ted Royer
Creative Director: Tim Gordon
Senior Art Director: Petter Hernmarck
Senior Copywriter: Erik Hogfeldt
Art Director: Kevin Weir
Photographer: Scott Pommier
Producer: Cliff Lewis