LeBron James can go home again. And again. And again.
The NBA star's return to Cleveland from Miami was always going to be fodder for numerous ad campaigns. And indeed, we've already seen spots from Beats by Dre and Sprite this week. Now it's Nike's turn to get epic—timed to Thursday night's Cavaliers home-opener against the New York Knicks.
It's suitably goosebump inducing, as LeBron leads not just his teammates but all of Cleveland in a massive pre-game huddle—the ultimate come-to-Jesus moment for the city's once-and-again favorite son.
Nike Basketball partnered with Wieden + Kennedy for the spot, which was directed by the Malloy Brothers. LeBron's mom, Gloria Marie James, makes a cameo, as do Coach Dru Joyce and teammates Kyrie Irving, Dion Waters, Anderson Varejao, Shawn Marion, Tristan Thompson, Matthew Dellavedova and Joe Harris.
Nike is also introducing the LeBron 12 Hrt of a Lion shoe today, and is currently working on the nine-hour process of unveiling a 10-story, 25,000-square-foot banner on Ontario Street welcoming James back to Cleveland.