ANA chews the fat on kiddie obesity

The Association of National Advertisers pointed us this morning to a post on the ANA blog by the organization’s government relations chief Dan Jaffe (at right) about the marketing industry’s attempts to curb childhood obesity and how little its efforts are being recognized. Jaffe outlines a number of steps the industry has taken, from an Ad Council campaign on how to combat obesity to the self-regulation undertaken by the Children’s Advertising Review Unit. He then goes on to cite facts and figures regarding how advertising “is not a major factor in the obesity challenge.”