An Illicit Tryst Ends Wretchedly in This Very Lifetime-y Ad for Lifetime Movies

A student-teacher conference gone wrong

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This new commercial for Lifetime Movies (made in-house, with Decon’s Jean directing) reaffirms the A&E network’s “feel-bad movies” brand identity, but in a humorous way.

This time, the bad choice is an illicit (and very illegal) student/teacher affair, complete with a kid they froze into a block of ice around 1994 and thawed out for this ad. No other explanation for that hair makes sense to me. Anyway, their attempted romance is cut short in one of the more GIF-able moments I’ve seen in an ad lately.

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