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Britain's Debenhams is once again broadcasting its commitment to diversity by using nontraditional models to promote its fashion collections. The department store won an award last year for similar efforts. According to the Debenhams blog:
Here at Debenhams we believe that anyone can look fabulous in our range—which is why we've decided to break with convention …
By becoming the first high street retailer in the UK to promote its latest fashion collections by using models in a diverse variety of ages, sizes and looks—the imagery in our "High Summer Look Book" turns its back on the industry norm of young thin models.
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