Amnesty wants more playful world leaders

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The German ad agency Scholz & Friends created this goofy PSA for Amnesty International, in which George Bush, Vladimir Putin and Mahmoud Ahmadinejad take a break from destroying civilization and embrace gentler pursuits: origami, balloon animals, and crocheting. “We can change what they do,” says the tagline at the end. Just not necessarily for the better.

—Posted by Tim Nudd

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in