America’s worst ad: Staples edges Quiznos

Staples

Staples's "Wow!" guy has beaten out the Quzinos singing kittens by a hair (30 percent to 29 percent) in Consumerist's reader poll to find the Worst Ad in America 2010. Staples famously loved the "Wow!" guy, created by McCann Erickson, and this recognition—dubious though it may be—will surely only convince the client that the ads are working. The Consumerist contest officially awarded the second ad in the series (below). See the original, and an alternate version of the second one, after the jump. See WongDoody's craptastic Quiznos work here.