It's high summer, and much of the land is drowning in perspiration. I sure am. My shirt's soaked through, and I'm swimming in my shorts. Too much information? Let's chill with a spot from Carmichael Lynch that breaks in the fall. Tongues get stuck to railings and faucets because the house is freezing without an American Standard heating system. Understandably, screaming ensues. Especially when the tongues are torn from folks' mouths and start flying around and slapping their former owners upside the head. Well, I might have imagined that last bit. Heat plays tricks on the mind. Though a scene like that would've added some heat to this tepid approach. The client's got a summer-themed spot (after the jump) airing now about cooling out old school. I'm not a fan of that, either.
Get Adweek's AdFreak Newsletter in your Inbox
Today's highs and lows of creativity