American Legacy milks a dumb premise

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


While I generally appreciate the American Legacy Foundation’s efforts to remind us that smoking is unhealthy, I don’t enjoy being “squirted” by any substance. At any time. So please don’t send me a Legacy “Squirt Alert.” That’s what the group is calling the e-mails in its latest campaign. The messages are supposedly written in milk. The premise is a bit confusing, but Legacy appears to refute Big Tobacco’s claims that drinking enough milk can be more risky than inhaling second-hand smoke.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in