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Amazon cutes its way into our hearts with this new spot, in which a tiny horse has trouble making friends. The story here is similar enough to Rudolph the Red-Nosed Reindeer that it qualifies as a stealth holiday ad, too.
Also, that closeup of Tiny Horse's downcast eyes isn't even fair.
The spot was made by London agency Joint (which surely wasn't infuenced by Wieden + Kennedy London's megapopular dancing Shetland pony for Three back in 2013.)
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