All You Need Is Love, Says Latest iPad 2 Spot

Here's the latest commercial for Apple's iPad 2 from TBWA\Media Arts Lab, and the first since Steve Jobs died in October. It continues the campaign's big-picture positioning of the device—i.e., how it fits into your real life, not your virtual one. The new spot is called "Love," and it plays up the iPad as a co-conspirator in your pursuit of whatever you're passionate about. It's the sixth ad in the series. Earlier spots outlined the device's philosophy ("We Believe") and versatility ("If You Asked"), how it's revolutionary ("Now") yet still familiar ("We'll Always"), and how it can be a great teaching tool ("Learn").