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Alex Bogusky is putting meat on the bones of his plan to spark a consumer revolution. Along with collaborators Rob Schuham and John Bielenberg, he has unveiled nothing less than a roadmap for reinventing capitalism. Bogusky can't leave behind his agency roots in one key area: It's still all about creativity. This new kind of capitalism, he believes, needs to be built by creative people of all stripes. The end goal is a kinder, gentler capitalism that does more than help the rich get richer but "spreads love and prosperity to all stakeholders."
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