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With sexual transmitted diseade rates ascendant in Alberta, Canada, how can a provincial health department reach young people who clearly aren't practicing safe sex?
The answer, it turns out, is an ad campaign by the Trigger agency that combines disquieting frankness with cringe-inducing, Tom Wolfe-esque use of modern sex slang.
If slogans like "Go balls deep without losing sleep" and "Protect your junk and your trunk" don't appeal to you, you're probably not the campaign's target demographic of 20-somethings, especially men, among whom gonorrhea and syphilis rates are soaring.
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