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Sometimes I wonder if celebrity-athlete endorsers really use the products. It seems highly unlikely that Michael Jordan ever ordered off the Dollar Menu. The more downmarket the product, the more unlikely that multimillionaires are customers. I would have thought the same about Atlanta Falcons quarterback Mike Vick, who has done ads for AirTran Airways over the past couple of years. But it turns out the QB with the $100 million contract really does fly AirTran.
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