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Airplane! director David Zucker is taking his second stab at tourism advertising for his home state of Wisconsin. And after a rather lackluster first effort, this time he's brought in reinforcements—in the form of actor Robert Hays, who played the lead role of Ted Striker in the iconically silly 1980 comedy. This new spot, from Laughlin Constable in Milwaukee, is certainly more entertaining than the orchestra snowball fight from last winter. It shows Hays fishing off a Wisconsin dock when all of a sudden things take a turn for the worse in exponentially slapstick fashion.
The comedy is as broad as it gets.
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