Air New Zealand testing ad ideas on Twitter

Grabaseat2

So, you've made some travel ads that blatantly mock the destinations you're promoting, and possibly Christianity as well. How do you know if you've crossed the line? Why, just ask Twitter! Air New Zealand has posted six potential ads on Twitpic, the service that lets you share images on Twitter. The 9,000 followers of @grabaseat were asked to "tell us what you think of these new ads." (You can read more about the campaign in the New Zealand Herald.) The responses have been mixed, with vague criticisms mixed in alongside actual constructive feedback. It's a commendable way to get easy input on ads before they launch more broadly, but I'm a bit surprised Air New Zealand would be ones for caution, seeing as how their flight crews are frequently naked and slathered in paint.

—Posted by David Griner

See also:
Air New Zealand employees strip for new ad
Air New Zealand also does long-form nudity