Air New Zealand claims it has nothing to hide. This extends from its ticket prices to its unusual decision, as seen in the ad above, to paint uniforms on its employees rather than have them wear clothes. And unlike Intel, they used actual employees—more than 90 of them for the campaign, apparently, including eight who got stripped and painted. The airline's CEO, Rob Fyfe, was one of the eight—he's the silver-haired guy loading the bags on to the plane. The passengers all react surprisingly well to the naked people, even when they're serving food and drinks. It's a good thing Air New Zealand has such an attractive workforce. A campaign like this would be problematic if, say, Dunkin' Donuts tried it.
—Posted by David Kiefaber