Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
When is a pickle not a pickle? When it’s confused with, uh, well look at this ad for Ivanabitch vodka and we’ve every confidence you can figure it out.
According to Empire Communications Group, the ad agency for Ivanabitch, the campaign has now found itself in a pickle (OK, we simply had to throw that in), because Viacom Outdoor and Clear Channel Outdoor have both banned the ads in the brand’s launch state of Florida. “These companies interpreted the pickle to be phallic,” said Pete Helow, a seemingly amazed managing partner at Empire, in
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in