AIG's karaoke spot has some fuzzy math

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

This AIG commercial, which has been out for quite a while, may be correct in suggesting that singing karaoke can add 15 years to your life. What it fails to take into account is that the same singing can subtract 15, perhaps even 20 years from the lives of people stuck in the room with you. And this guy isn’t even as bad as they get. The Velour Fog can crash starships with the first verse of “Lola.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in