Generally, we consider the world to be a much friendlier place ever since Quiznos dumped Baby Bob. It’s scary enough out there without babies telling us to eat submarine sandwiches. Now, Quizno’s has discovered this thing called consumer-generated media, so in conjunction with iFilm, it is asking people to submit homemade commercials about why Quiznos is superior to Subway. The winning spot will air on VH1’s Best Year Ever in December and also in Times Square during New Year’s Eve. Doesn’t this whole thing sound like a job for Agency.com?
—Posted by Catharine P. Taylor