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Layoffs after client losses are a harsh reality of the ad business. But one agency leader is putting a $5,000 cash guarantee behind each of the 50 employees he has to let go because a major account left his shop.
Ignite Social Media in Cary, N.C. (which also has an office in Detroit) will have to lay off almost half of its 110-person staff this month, reports the Triangle Business Journal, as Chrysler Group shifts social media responsibilities to IPG Mediabrands following a review.
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