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Adult movies have suddenly become the hot place to put cancer PSAs.
M&C Saatchi in Sydney worked with adult film studio Digital Playground and the Nonprofit Blue Ball Foundation to place an unexpected testicular-cancer PSA inside Game of Balls, an X-rated Game of Thrones parody, last month.
During one of the flick's steamy scenes, actress Eva Lovia—who really should try harder with her porn name—briefly breaks character (such as it is) to demonstrate a cancer check on a male member of the cast.
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