Agency copywriter risks life for pizza chain

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With the media and advertising business more volatile than ever, it's prudent to keep one's career options open. Judging from this commercial, TDA Advertising & Design copywriter Joe Nafziger has two backup plans: pizza delivery and dirt-bike stunt jumping. That's Joe himself on the bike, starring as JoJo the Pizza Inn mascot, doing an Evel (or maybe more like a Robbie) Knievel-inspired jump of 50 pizzas in a Denton, Texas, parking lot, to celebrate a recent store opening.

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