Agency Attaches GoPro Camera to Dog, Sets It Loose in the Office

Crush's cute livestream

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Here's an awesome Friday-afternoon agency project: Toronto animation, design and VFX studio Crush decided to attach a GoPro camera to their dog Sadie and livestream her travels around the building today. The result was an entertainingly surreal perspective on agency life from shin level. The stream was only live for an hour, but drew nearly 1,000 viewers. Hopefully the staff—and the dog—will be up for doing it again. As someone who has worked in an agency environment for years, it just left me feeling jealous of someone who could wander the halls doing absolutely nothing and be constantly rewarded with love and food.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in