Advertising meets modern art in Japan

Leave it to the Japanese to make Andy Warhol even weirder. He’s apparently shilling TDK videotapes in this ad, which he may have directed too, by the looks of things. Warhol’s attempts at Japanese, and the sedate voiceover at the end, throw it out into No Man’s Land, to say nothing of the television Warhol is shouldering. Nothing says high-fidelity recording like a test pattern. Why do all American celebrities film commercials in Japan when they visit. Did Reagan sign some treaty I (and most likely he) didn’t know about?

—Posted by David Kiefaber