We think this post will mark the first time ever we’ve linked to eTrucker, but since the Flying J chain of truck stops is now being sued by networks including ABC, CBS and Fox Broadcasting, it’s high time we did. This story in eTrucker says that Flying J, which among other things offers lounges where truckers can watch TV, has been pre-empting network TV ads with ones targeted toward truckers. (The chain has an extensive array of advertising options under the Flying J Communications banner.) In a way, this all seems obvious in these days of personalized media—the company is providing a service to truckers, so why shouldn’t it reap some of the advertising benefits? But on the other hand, the networks are providing the programming. We’ll let the lawyers fight this one out.
—Posted by Catharine P. Taylor