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Ooh, ooh that smell. Can’t you smell that smell? The smell of ads surrounds you. Thanks, NTT Communications! The company is currently testing aroma-emitting LCD displays outside a beer hall in an underground Tokyo mall. The sign exudes the aroma of lemons and oranges and also a “woody” smell at night. It’s an ad for beer, but you can’t have your mall reeking of stale hops, vomit and meaningless encounters. “The sign can gather
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