An advergame shouldn't get you this upset

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

I have some issues with BMW’s Mini Baby Racer Power Slide Parking advergame. The guys in the game—Hank, Otis, Mike and Pete—seem like scruffy slackers with nothing better to do than tool around in a kid’s toy car and disrupt traffic. Sure, we’d all indulge in such arrested development if we could. Most of us can’t. At least, I can’t. And that’s why I hate those four jerks and want them to die in fiery wrecks, rather than "park with precision and style," or what ever the object of the competition is.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in