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A new campaign from the Ad Council and Arnold New York hopes to eradicate the popular phrase "that’s so gay" as an insult. Each TV spot features teens being lectured by a celebrity like Hillary Duff or Wanda Sykes. While I appreciate the goal of taking homophobic lingo out of the mainstream, it’s hard to imagine these ads going over successfully with young viewers. Some advertising folks have already tried spinning "so gay" into a compliment.
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