With Memorial Day on Monday, here's a look at a sad and remarkable ad campaign from Crispin Porter + Bogusky for Mission 22, an initiative the agency started to raise awareness of veteran suicide.
Mission 22 is named after a horrible statistic—that 22 veterans commit suicide every day in the U.S., often in their own homes. This is a real war being waged far from the field of battle, and so CP+B enlisted war photographer David Guttenfelder for the new campaign—to take photos of the homes where veterans died.
The images are haunting and heartbreaking, and powerfully communicate the grief that comes from war. The photos are running on print ads in Fortune, Money and Esquire, and on outdoor boards in four of the cities that these veterans called home.
Also check out the website and the video above, which explains the project.
Mission 22's goal is to both raise awareness of the issue and to give veterans an idea of where to get help—with a list of vetted organizations on the website.