Adobe shows off CS4 with cycle-of-life spot

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

If Dane Cook's character in the wildly successful Web series "You Suck at Photoshop" taught us losers anything, it's that Adobe knows how to advertise in the post-advertising age. (Yes, in case you didn't know, that whole thing was a big ad.) The company's latest video is the animated narrative above, showing a seed's journey through the cycle of life. The spot, which advertises Adobe's CS4, already available for purchase online, not only tells a story but does so using the powers of CS4.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in