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So, this is what it takes to win new business nowadays. Back in March, Ted Page of Captains of Industry vowed to eat his shorts on camera if the Boston agency didn't win a solar-energy account by year's end. Well, he's off the hook! Alteris Renewables—a predictably low spender, with $75,000 in measured media spending in the past 18 months, per Nielsen—has come aboard. In the goofy video above, Ted barbecues his shorts and is about to devour them when Alteris calls.
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