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I admit I am no soccer fanatic, but World Cup fever is upon us, and I'm hardly immune. It took some repeat viewings (and some scanning of the sports sections) for me to fully appreciate Nike's World Cup spot, but even that repetition was enjoyable because of the quick cuts, jammed-packed action and unexpected musical choice. Now, Adidas and agency Sid Lee bring us back to one of the most famous pubs in the universe — the Mos Eisley Cantina from Star Wars — for a 1977-meets-2010 viewing of the World Cup five minutes before kick-off.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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