Adidas Finds Groove With Frankie Valli Song

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It's hard to imagine a hipper scene than the one portrayed in the latest TV ad for the Adidas Originals brand. The spot, celebrating Adidas's 60th anniversary, shows a rockin' house party crashed by, among others, Katy Perry, D.M.C. (of Run-D.M.C.), Russell Simmons, David Beckham and Method Man. Even harder to imagine: a more unlikely song for everyone to be grooving to. It's Frankie Valli and the Four Seasons' 1968 hit "Beggin' "—not the original, but a remix by Parisian producer Pilooski.

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