An ad woman's guide to book marketing

Authors everywhere, including yours truly, are getting pretty jealous of Kelly Simmons. The former Tierney exec—now creative director at Bubble in Philadelphia—is calling in $200,000 in favors to promote her first book, Standing Still, which was just published by Simon & Schuster. The marketing effort, amazingly, is all bartered. The push includes fliers placed under commuter car windshields; handouts of the book’s first chapter on Amtrak trains; thousands of promo postcards; a pair of 30-second radio spots; a three-minute Web video (produced by NFL Films!); an