Normally, I take perverse pleasure in revealing "surprise endings" to ads, if only because they're usually predictable and lamely executed (and so little else in my empty life provides satisfaction these days). I must admit, though, that in the case of this French spot for the Trax music magazine, I didn't see—or more to the point, hear—the David Cronenberg-style gross-out denouement coming. Kudos to Y&R for crafting an impressively distracting slow build to a truly freaky finale. The crooner didn't sound so bad to me. Then again, I've never had an ear for music.
—Posted by David Gianatasio