This "Lighter World" commercial from Spanish agency El Laboratorio for Mahou Premium Light beer finds tap dancers stepping lightly (ha!) on the walls and ceiling. According to info I found on the Web (and which therefore must be true), a rotating set was built in favor of using F/X. So, the room really was spinning, just like it would be after a few too many. That makes the routine especially impressive, though I imagine the performers' shins ached the next day. The upside-down bottle and graphics at the end are cute touches (and are extended to the Web site), though I'm not so sure "Coming up" is the best tagline. I prefer what I drink to stay down. And that god-awful "Pump Up the Jam" cover had me climbing the walls. I fell flat on my face after the second step. Stupid ad.
—Posted by David Gianatasio