Arnold is back. Not the Havas-owned ad agency in Boston, but Arnold Rosoff, the guy the shop is named after. Rosoff, 90, founded one of Arnold’s precursors 60 years ago. He’s been out of the limelight for nearly two decades, though the local ad club’s diversity award bears his name. Now, he’s resurfaced as chairman of the board of Hub independent Holland Mark—which itself was reborn this year after closing its doors as the decade began. Rosoff sat on the board of the original Holland Mark and helped broker its 1999 merger with Ingalls, creating New England’s largest independent agency at the time. Holland Mark CEO Chris Colbert tells the Boston Herald: “[Rosoff] may not know e-mail marketing or the intricacies of search engine marketing, but he knows what clients want.” Given the frequently frenzied state of the techno-media landscape today, kicking it old school might be just the ticket for shops looking to move their business into a higher gear.
—Posted by David Gianatasio