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It can seem like everyone who is anyone in marketing has a book nowadays. Getting a publisher can be a hassle, of course. Bud Caddell, a strategist with Victors & Spoils, went the crowdsourcing route to realize his vision for a book about the attention economy that he's tentatively calling The Bucket Brigade. Rather than scrounge around for a publisher and a piddly advance, he set up an account with crowd-funding platform Kickstarter and solicited funds to get the project off the ground.
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