Ad designed to anger women angers women


The results are in on the U.K.'s groundbreaking experiment to see whether outdoor ads can piss people off. And the answer is yes! Ad agency Beta pulled its outdoor ads which read, "Career women make bad mothers," when the very debate it wished to spark turned into a forest fire on Mumsnet later issued a mock apology to Beta, saying, "Mumsnet would like to apologize for the strength of feeling expressed by Mumsnetters in response to the poster asking us to discuss our strength of feeling in response to the poster." I suppose that's the nice British way of saying: Don't let your mouth write a check that your ass can't cash.

—Posted by Rebecca Cullers