Absolut smackdown

You mean to say that all of those Absolut print ads over the years weren’t enough to effectively brand the vodka? It seems a logical conclusion after reading this item in Keith Kelly’s New York Post column alleging that the abrupt shutdown of the U.S. version of Absolute Magazine was brought about, in part, by the "financial burden" of ongoing litigation between the magazine’s publisher and V&S Vin & Spirit, which makes Absolut. The liquor company was trying to make a case for trademark infringement, and also raised concern that its own trade magazine, Absolut Reflexions, made the confusion even worse.