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UPDATE: Walkers has now apologized and shut down this campaign.
Original story below:
British potato-chip maker Walkers Crisps crashed and burned on Twitter in stunning fashion Thursday, as the brand asked for selfies from followers and made videos out of them—not realizing that a number of the photos were of serial killers and other notorious British criminals.
Ignoring all best practices, it appears the #WalkersWave campaign was largely automated, with pics being rejected only if they didn’t register as faces to the software.
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