A Moose Bumper Sticker Seeks Answers to Mighty Pressing Questions in Geico's New Ad

'What's a sticker?!'

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Jeff the moose, a confused decal slapped on an RV bumper, takes a comically existential star turn in this new Geico commercial.

Part of a mildly meta series of spots from The Martin Agency, the 30-second treatise invites viewers to “Take a Closer Look” at what Geico has to offer:

Yeah, that was deep. Very deep. Indeed, what is an RV, or a bumper sticker, really? Do any of us truly know? (That wise-guy wolf has all the answers!)

“For this particular spot, we wanted to reinforce that Geico insures RVs.

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